Discovery & Strategy

We leverage purposeful design to put you ahead of your competition. Our data-driven approach puts the decision-making process of the user at the centre of every solution.

We conduct valuable research to gain a deep understanding of your brand. Each project is design-driven, but strategy led. We conduct a thorough research phase to ensure an effective design approach.

To ensure an effective design approach, we kickoff each project with a thorough brand immersion exercise. We discuss your company mission as well as immediate business goals and initiatives. We also analyze your challenges and opportunities for growth. We dissect sources of visual inspiration for your website or brand identity. Additionally, we conduct research on the best practices in corporate web design to ensure that your website is both contemporary and functional.

It can look good and feel good, but without a strategy, it probably isn’t going very far. And so, before we actually start creating anything we start by getting to know you. Your hopes and dreams. Once we've figured out where you want to go we start to draft a map and create a route for how to get there.

We conduct qualitative and quantitative research and data analysis to generate meaningful, actionable audience insights.

It doesn’t matter what you make, launch, craft, or serve—at the end of the day, what you offer better be something a human wants, needs, and can use easily. If not, you don’t just have a design problem. You have a big problem. Our initial product and strategy workshops will deliver a much better understanding of your customer’s needs, a roadmap of what features will create the biggest impact for them, and how we can help your company launch to market with the most meaningful solutions.